Goal Funnel Conversions – ROI – What is a Goal?
What is a Goal?
In simple terms, A goal is something that a site/business wants to achieve. So for instance, If its a E-commerce website, one possible goal can be the orders or sales that take place online. For a consultation firm, the goal can be to get the contact information of the client and so on.
In a typical buying process, a buyer actually goes through a series of steps to complete your goal. These steps, in traditional marketing are often referred to as AIDA model. AIDA stands for Attention > Interest > Desire & Action.
Goal Conversion Funnel
So basically in order to complete a Goal, a prospect will often go through these 4 steps or in other words will go through a sales funnel. At the top of the funnel, you will often find a lot of prospective customers who are probably paying attention to your market & also probably interested in your product, however as they go deeper into the buying process, many of them feel disconnected and lose their desire which results in them taking no action (no purchase/order/sales).
Goal conversions are the primary metric for assessing how well a site fulfills business objectives. IE: Quote Request submissions. Use the graph’s to identify conversion trends for any one of your goals or for your overall conversions and conversion value.
At each stage, you can see how many people enter at that stage, how many people are continuing in the funnel from the previous stage, how many people leave at that stage without completing, and perhaps most importantly, where they are going.
You can see where people are dropping out and this can easily highlight problematic or broken forms and links or long-winded pages that people simply give up on.
Facebook Privacy: A Bewildering Tangle of Options
I actually thought Facebook was pretty invasive in the past, now it seems as if you need a an owners manual to protect your privacy. Check out this graphic displaying the size of their privacy policy, courtesy of The New York Times. Great design too!
Read more here: Facebook Privacy: A Bewildering Tangle of Options
Design Inspiration (web or otherwise…)
What an amazing piece of furniture. Check it out. One of my favorite authors of all-time Neil Gaiman was lucky enough to have a fan design and build this for him.
This is the type of art that inspires the mind to do great work. I think its important to get your head out of all those css web design galleries and search for true creativity in other mediums.
Google Search Gets a Major Overhaul
Google Search Gets a Major Overhaul – After months of testing and
speculation, Google is finally releasing... http://fb.me/ygIfDuTy
Google introduced a new search function called “Similar Pages”
Google introduced a new search function, which can help users find new Web sites that are similar to those the user has already visited, and within the scope of his search interest bounded by a given search session.
A new feature called "Similar Pages» ("Pages similar") and displays the page compilation of sites located in similar extradition. In the company blog describes one example of the use of a function to search for charitable organizations:
"For example, during the recent earthquakes in the world, many of us are looking for international charities. We know that in Haiti, worked actively Direct Relief, so we started a search engine with it [direct relief international]. The first result on the page referred to a web site Direct Reliefgde we have found many ways to help Haiti. But what if someone wants to support several organizations? If you click the link "Similar", which is located in the same row with the reference "www.directrelief.org/", you will find a list of charities involved in relief efforts.
We suggested that the function of "like" as a way to find new useful sites, which did not have high visibility. Because we are continuously improving this option and think that it is truly useful, we have begun to show that an alternative time. Starting this week, we’ll show you a list of similar pages are at the bottom of page for technology requests, where we consider them useful … "