VMA Tweet Tracker
Very cool visualization of twitter activity during the MTV Video Music Awards:
http://www.mtv.com/netstorage/mtvncorpstor.download.akamai.com/8620/radian6/ttl1m/app/snapshot/
Social Identity: 7 Best Practices for Driving Registrations with Social Mediums
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.
As with any optimization effort, the devil is in the details. An effective system
requires as much attention to user experience as to technology. The most successful
implementations follow these seven best practices:
1. Put social network brands to work
2. Provide identity options
3. Communicate the value
4. Apply available data
5. Link accounts
6. Create visual cues
7. Analyze to optimize
Survey about Social Networkers Taking Action vs. Research
Performics is a Publicis-owned company that focuses on digital marketing optimization including assessments of how consumers talk about brands on the social web. It conducted an online survey of U.S. consumers who access at least one social network regularly and determined what kind of impact social networking has on the purchase process. 34% of social networkers had taken action on an ad they had seen on a social networking site by doing a further search on the product, while 30% had learned about a new product while on a social networking site. One quarter of respondents were making product recommendations while social networking.
Inspired by Social Media Networking
Both consumers and the media are obsessed with social media. Popular social networking sites, such as Twitter, Facebook, and YouTube, are experiencing unprecedented growth and inspiring marketers in new and exciting ways. Smart companies—large and small—realize that the opportunities presented by social media are too good to pass up.
The Web continues to evolve from a one-way communications medium to a two-way conversational medium, giving consumers greater control and increasing marketing complexity. Not only can individual and business buyers easily research all available choices from suppliers and vendors, but they can also dialogue with experts and other consumers. They can easily ignore irrelevant marketing communications and turn their attention elsewhere instantaneously. And they ultimately make the purchase decisions that give them the best solutions to their problems—and the best user experiences.
Consequently, to influence purchase behavior of individuals and businesses, we marketers must keep abreast of how our customers and prospects use new and rapidly changing forms of digital communications. To be effective, it is critical to have up-to-date information about where our customers are on the Web, what will get their attention, and, in the end, what drives their buying decisions. In order to develop our marketing plans and implement go-to-market tactics, we must stay current on rapidly changing benchmarks, metrics, and trends in the customers’ use of interactive media.
Roy Young
President
MarketingProfs
Pages
Recent Posts
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- The Importance of Design on Conversions
- VMA Tweet Tracker
- Proper uses and formatting of video on the Web
- Social Identity: 7 Best Practices for Driving Registrations with Social Mediums