Why SEO is so Critical to your Online Marketing Strategy
Now, more than ever, properly implementing SEO strategies into your marketing is critical. Consider an effectively optimized website and remarkable, relevant content a virtual sales force that points potential customers in your direction 24 hours a day, 7 days a week! In the consumer-friendly marketplace we all do business in today, providing quality information that aids in your customer’s decision-making process will go a long way towards them doing business with you.
The following are some questions you need to ask yourself to help you realize how crucial SEO is to your company’s long-term growth:
What kind of advertising are you doing presently? Traditional forms of advertising include commercials, print ads, direct mailers, and billboards. If you’re still utilizing these mediums, you have to look at their cost vs. their return. Are you getting a large amount of business from these particular mediums? If the answer is no, the reason is that your customer base has turned to the Internet to search for your particular goods and services. That being the case, you need to be assured those customers are finding you, and SEO will help you do that.
What sort of web presence do you have right now? The customers are already online, so you have to be as well. You need to be on the most popular sites, like Google, Facebook, and other sites that people frequent on a daily basis. By providing the answers people are looking for, as well as pointing them in the right direction (your website), you instantly build credibility and your web presence will skyrocket!
Are your competitors using the Internet to promote their business? This is a no-brainer. If they are, then so should you. Obviously your competitors have seen the value of promoting themselves online, and not taking the same action means you’re literally allowing them to steal business from you at will.
How important is a new customer in terms of cash flow and referrals? Is your business in a position to grow by taking on an ample amount of new customers? If your answer is yes, then you need to stake your claim to a piece of the Internet pie! By effectively optimizing your websites and content through sound SEO strategies, you position yourself for growth. Your client list has the potential to grow along with the Internet because people will be able to find you, build trust in you, and refer others your way.
A very important question you need to ask yourself is this: Is my business right for SEO services? To answer this, consider what an additional 5-10 customers a month would mean to your business dynamic. If you are like most, an increase that significant calls for celebration!
With Internet Marketing and SEO, the way you do business changes. You have the ability to communicate, educate, interact, share, and establish trust with clients. And as the Internet continues to evolve, it’s important you jump on the bandwagon and evolve as well because it’s going nowhere but forward.
Source credit: Linxone Solutions
Inspired by Social Media Networking
Both consumers and the media are obsessed with social media. Popular social networking sites, such as Twitter, Facebook, and YouTube, are experiencing unprecedented growth and inspiring marketers in new and exciting ways. Smart companies—large and small—realize that the opportunities presented by social media are too good to pass up.
The Web continues to evolve from a one-way communications medium to a two-way conversational medium, giving consumers greater control and increasing marketing complexity. Not only can individual and business buyers easily research all available choices from suppliers and vendors, but they can also dialogue with experts and other consumers. They can easily ignore irrelevant marketing communications and turn their attention elsewhere instantaneously. And they ultimately make the purchase decisions that give them the best solutions to their problems—and the best user experiences.
Consequently, to influence purchase behavior of individuals and businesses, we marketers must keep abreast of how our customers and prospects use new and rapidly changing forms of digital communications. To be effective, it is critical to have up-to-date information about where our customers are on the Web, what will get their attention, and, in the end, what drives their buying decisions. In order to develop our marketing plans and implement go-to-market tactics, we must stay current on rapidly changing benchmarks, metrics, and trends in the customers’ use of interactive media.
Roy Young
President
MarketingProfs
Inbound Marketing Today
Inbound Marketing helps your business get found on the Internet by the right prospects, and convert more of those prospects into qualified leads and paying customers.
Today's buyers can no longer be reached with traditional approaches to marketing. The cold-calling, the trade shows, the trade advertising, are all more expensive, and less effective than just a couple of years ago. To get found by qualified prospects today, your company must be visible on blogs, social media platforms, and in search engine results pages. You'll also need solid lead tracking, lead nurturing, and marketing analytics to get a true picture of your entire closed loop marketing program.
Google TV Unveiled.
The inevitable has begun. It is exciting to think how this might give the little guy a chance to compete with the big corporations in a medium like television.
From Tech Crunch:
Google noted that while computer usage is huge with 1 billion users, and mobile is even bigger with 2 billion users, TV is the real massive medium with 4 billion users around the world. Further, Google notes that people spend 5 hours a day on average in the U.S. watching TV — and that’s more than ever before. Then the real stat came out. 70 billion dollars. that’s the annual ad spend on television in U.S. alone.
Video should be consumed on the biggest, best, and brightest screen in your house, Google says. And while they’re not the first to attempt this, Google thinks they can get it right. There are four things they’re focusing on:
* With Google TV, you’ll spend less time finding, more time watching
* We’ll also show you more ways to personalize content
* We’ll make existing TV much more interesting
* This is much more than a TVRead more: http://techcrunch.com/2010/05/20/google-tv/#ixzz0oUWeVgOC
How to Determine Your Facebook Fan Pages Value
Social media management company Vitrue has released a free tool today, the Social Page Evaluator, designed to help marketers get a better understanding of a Facebook Page’s value.
Just submit a Facebook Page URL and the app will come up with a valuation based on factors like number of fans, number of posts per day, number of interactions and so forth.
It’s a cool — if not completely scientific — way to gauge the potential value of your Facebook Page to advertisers. The formula used by the Social Page Evaluator is related to the formula that Vitrue released last month to estimate the relative value of Facebook Fans to big brands.
The tool, which was built over 63 hours in a Startup Weekend-style project, is adjustable and interactive. For instance, the base rate of Earned Media Value (or CPM in more traditional terms) is $5, but this can be adjusted to a higher or lower value depending on the brand in question.
Likewise, there is a “Fan-tasize” section that lets you manipulate other features like number of posts per day, engagement level and Fan count to see how that affects the valuation.
You can also compare a Facebook Page with up to three other brands at a time and view a Page’s value history. In addition to the valuation data, there is also a list of best practices for getting the most out of your Facebook Page.
So how accurate is this tool? It’s difficult to determine, as it is based on a formula that, while derived from a study of large brands, is obviously not going to be applicable to all companies. Still, it’s a fun, easy way to get an idea of the factors that impact a Facebook Page valuation. It’s also a good stepping stone for marketers to start thinking about the potential advertising power of a Facebook Page.
What do you think of the tool? Let us know on Chase The Web's Facebook Fan Page!
[ credit: Mashable.com]
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