Social Identity: 7 Best Practices for Driving Registrations with Social Mediums
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo,
or other provider is one of the most powerful registration tools to emerge in the last
few years. Registering people through an established online identity not only
streamlines the registration process but also gives your business a head start on
building deeper relationships with them.
As with any optimization effort, the devil is in the details. An effective system
requires as much attention to user experience as to technology. The most successful
implementations follow these seven best practices:
1. Put social network brands to work
2. Provide identity options
3. Communicate the value
4. Apply available data
5. Link accounts
6. Create visual cues
7. Analyze to optimize
Survey about Social Networkers Taking Action vs. Research
Performics is a Publicis-owned company that focuses on digital marketing optimization including assessments of how consumers talk about brands on the social web. It conducted an online survey of U.S. consumers who access at least one social network regularly and determined what kind of impact social networking has on the purchase process. 34% of social networkers had taken action on an ad they had seen on a social networking site by doing a further search on the product, while 30% had learned about a new product while on a social networking site. One quarter of respondents were making product recommendations while social networking.
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